I work with a lot of tourism businesses, teaching them how to tell stories effectively using creative writing, photography and video. Here’s a terrific video which illustrates the impact of great visual storytelling.
Very exciting news today! Up to now, Facebook required businesses to run competitions – known as Promotions – on (often costly) third-party apps (applications) with restrictions on how Facebook users could enter such competitions. Now Facebook has changed its Promotions Guidelines, making it easier and more accessible for small businesses to use competitions to attract and engage more fans.
The changes are reflected in Facebook’s revised Page Terms
Here are the main points (‘you’ refers to your Business Page).
- You CAN have users post on the Page or comment / like a Page post in order to enter a competition
- You CAN have users message the Page in order to enter a competition
- You CAN use likes as a voting mechanism
- You CAN’T run promotions on personal Timelines
- You CAN’T tag people or ask people to tag themselves in content that they are not depicted in (e.g. images of a new product) in order to win a prize
- You CAN’T ask people to Share a post as part of a competition
For more information regarding the changes to Facebook’s promotions policies, click here to view their Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.
This will make it much easier and more affordable for businesses to grow their fanbase and increase engagement on Facebook.
What do you think of the changes? We’d love to hear your thoughts in the comments below.
Think differently, act differently! This is the core message of Hireland, an initiative to get Ireland working again – one job at a time. The aim is to get employers to change their perception of hiring someone from being an overhead to being a resource for their company.
Hireland was launched in January 2012 and has already received more than 5,000 job pledges. More than 2,000 people have already started back to work making this movement the most significant jobs initiative Ireland has ever seen.
In addition, Hireland has received funding from the Arthur Guinness Fund for social entrepreneurs.
Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment.
She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing. It’s grown exponentially since then and she’s just back from the United States, where she inspired many groups with the innovation and success of Hireland. In this exclusive interview with Fiona Ashe of Flasheforward, Lucy talks about:
– her plans for the future of Hireland,
– the BBC’s interest in the initiative and its potential to be rolled out internationally,
We are very grateful to Lucy for such an insightful and personal interview. Please support Hireland in every way you can, for example by pledging to hire someone this year or by telling everyone you know about it. You never know who might be in a position to hire!