FlasheMe 24: It’s Now Easier To Run Competitions On Facebook

Very exciting news today!  Up to now, Facebook required businesses to run competitions – known as Promotions – on (often costly) third-party apps (applications) with restrictions on how Facebook users could enter such competitions.  Now Facebook has changed its Promotions Guidelines, making it easier and more accessible for small businesses to use competitions to attract and engage more fans.

The changes are reflected in Facebook’s revised Page Terms

Here are the main points (‘you’ refers to your Business Page).

  1. You CAN have users post on the Page or comment / like a Page post in order to enter a competition
  2. You CAN have users message the Page in order to enter a competition
  3. You CAN use likes as a voting mechanism
  4. You CAN’T run promotions on personal Timelines
  5. You CAN’T tag people or ask people to tag themselves in content that they are not depicted in (e.g. images of a new product) in order to win a prize
  6. You CAN’T ask people to Share a post as part of a competition

For more information regarding the changes to Facebook’s promotions policies, click here to view their Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.

This will make it much easier and more affordable for businesses to grow their fanbase and increase engagement on Facebook.

What do you think of the changes?  We’d love to hear your thoughts in the comments below.


FlasheMe 17: Best E-Business Award

I’m honoured and privileged that FlasheForward Communications has won the Best E-Business Award at the Drogheda Chamber Business Excellence Awards 2011/2012.

Fiona Ashe of FlasheForward Communications being presented with the Best E-Business Award by Philip Feeney of VHI Healthcare

Here are photos of all of the other award winners

Sincere congratulations to all!

FlasheMe 8: How & Why Facebook Users Interact With Brands

More and more companies are getting to grips with how to use Facebook to build their brand.

Here’s an excellent article from the terrific Mashable site:

Understanding How and Why Facebook Users Interact with Brands.