I work with a lot of tourism businesses, teaching them how to tell stories effectively using creative writing, photography and video. Here’s a terrific video which illustrates the impact of great visual storytelling.
Very exciting news today! Up to now, Facebook required businesses to run competitions – known as Promotions – on (often costly) third-party apps (applications) with restrictions on how Facebook users could enter such competitions. Now Facebook has changed its Promotions Guidelines, making it easier and more accessible for small businesses to use competitions to attract and engage more fans.
The changes are reflected in Facebook’s revised Page Terms
Here are the main points (‘you’ refers to your Business Page).
- You CAN have users post on the Page or comment / like a Page post in order to enter a competition
- You CAN have users message the Page in order to enter a competition
- You CAN use likes as a voting mechanism
- You CAN’T run promotions on personal Timelines
- You CAN’T tag people or ask people to tag themselves in content that they are not depicted in (e.g. images of a new product) in order to win a prize
- You CAN’T ask people to Share a post as part of a competition
For more information regarding the changes to Facebook’s promotions policies, click here to view their Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.
This will make it much easier and more affordable for businesses to grow their fanbase and increase engagement on Facebook.
What do you think of the changes? We’d love to hear your thoughts in the comments below.
I hope you’ve had success implementing the presentation and content tips which I shared in Part 1 of this blog post. In Part 2 below, I outline strategies for building your audience, promoting your content and tapping into the phenomenon of viral videos.
Building Your Audience
6. Create A Video Series
Every time you create a new video, you’re seeking a new audience. An alternative is to create a series of videos, which would create an established audience to build on every time you release a new video. Viewers are more likely to subscribe to a series because they know the content will be relevant to them. If you discover that it’s a successful marketing strategy for you, then your next step could be to create further series’ of videos on different topics.
Promoting your Video
7. Embedding and Sharing
Once your video has been created and uploaded to YouTube, the next step is to embed it into your website and social networks. This has many advantages – it’s:
- Free – there’s no cost involved in embedding videos.
- Frugal – you don’t need a hosting account since YouTube will stream the video for you.
- Fast – a video embedded from YouTube will appear on your website and/or social networking profiles in a matter of minutes.
- Fluid – it requires little or no knowledge of HTML coding. You just copy the code provided by YouTube and your video will play through your website and social media profiles.
8. Elevate Your Potential To Be Found Online
Your SEO strategy can be significantly boosted by leveraging video marketing. Here are some tips for optimising your online video content:
- Use relevant keywords in your videos’ titles, descriptions, and tags.
- Create a video library or video sitemap on your website, so that search engines know where to find your video content.
- Video also keeps viewers on your site longer and search engines favour such ‘stickiness’.
If, on the other hand, you would prefer to control who sees your video – for example if it’s a Video CV targeted at specific employers – you can set your YouTube video to private (which is only available by YouTube account holders you’ve invited to view it) or unlisted (which is only viewable by people to whom you sent the link).
9. Driving Interactivity
The age of passively consuming audio-visual content is long gone. Social networkers avidly seek opportunities to interact with content. On YouTube, you can create annotations i.e. you can layer text, spotlights and links over your video. This facilitates you to engage your viewers by:
- supplying them with background information about your video
- linking to related YouTube videos and channels
- creating stories with multiple possibilities
By using annotations, you create an enriched experience for your online community.
Tip For Going Viral
10. Be Quintessential
Recent statistics show that more than 48-hours of video are uploaded to YouTube every minute. So how will you make your video stand out? Of the 3-billion videos which are viewed on YouTube every day, why should viewers watch yours and share it with their social networks? There is no magic formula for achieving a viral success. But one of the top tips is to be Quintessential. Whether your video is funny, uplifting or inspirational – take it to the max!
I hope that the 10 tips I’ve shared through these 2 blog posts will elevate your confidence and capability in video marketing. I welcome your thoughts and ideas on this topic.